Good at the work, not at getting it.

Website, ads, tracking, and follow-up, all working as one system that turns homeowner searches into booked jobs.
7-8×
Return on ad spend
37%
lower COST PER LEAD
95%
QUALIFIED LEADS
Results from a live client campaign, first 90 days.
Lead generation for home service
New Potential Clients
+58%YoY
📈
Monthly Reports
100%
Automated Response
Why Conqrete Stands Apart

Why most home service businesses struggle with leads

You’re getting some work, but there’s no system to make it consistent.

Too dependent on referrals

Work comes in when it comes, but there's no system in place to consistently generate new leads each month.

Website doesn’t convert

Your website is online and looks fine, but it's not structured to turn visitors into real inquiries or booked jobs.

No clear lead tracking

You're getting calls and messages, but there's no clear visibility into what channels are actually bringing them in.

No ad performance tracking

You're spending money on ads, but there's no system in place to track performance or improve results over time.

Slow or inconsistent follow-up

Leads come in throughout the day, but not all of them are followed up quickly or handled the same way.

Disconnected systems

Your website, ads, and lead flow operate separately, instead of working together as one clear, structured system.
HOW IT WORKS

A system that runs while you're on the job

You're on the job. We're filling your pipeline.
01

Capture active demand

GOOGLE ADS
YELP ADS
META ADS
SEO
We put your business in front of homeowners already searching for your services. Google Ads, Yelp, Meta, and SEO working together so you show up before a competitor does.
High-intent searches in your service area
Google Business Profile for the local pack
Retargeting while they compare options
02

Convert visitors into calls

WEBFLOW
CALLS
WHATSAPP
FORMS
Traffic means nothing if your website can't close it. We build fast, conversion-focused pages with one job: turn visitors into calls, form fills, and booked estimates.
Landing pages built for speed and a single CTA
Instant notifications the moment someone contacts you
Reviews and proof front and center
This is where most businesses lose the lead
03

Close and track every job

GOOGLE ADS
YELP ADS
META ADS
SEO
Every inquiry lands in one place. Instant notifications, automated follow-up, and a monthly report so no lead goes cold and you always know what's working.
CRM configured and ready from day one
Automated follow-up so slow response doesn't cost jobs
Monthly report: leads, cost, results on plain numbers
Everything working together

What’s included in the system

Every part is built to work together, not separately.
WEBSITES

Built to convert visitors into leads

Your website is structured to guide visitors toward action, capturing calls, form submissions, and messages from homeowners ready to move forward.
WHAT’S INCLUDED?
Fully responsive, desktop and mobile
One clear CTA per page
Lead forms built to convert
Service pages matched to search intent
Fast, clean, built on Webflow
LANDING PAGES

Built for specific campaigns and services

Each page is designed to match intent and turn traffic into inquiries, whether from ads or specific services.
WHAT’S INCLUDED?
Dedicated page per service or campaign
One goal, one CTA, no distractions
Messaging matched to the ad
Built for ongoing testing and improvement
LEAD TRACKING

Know where every lead comes from

Every call, form, and message is tracked so you can clearly see what’s driving inquiries and what’s not.
WHAT’S INCLUDED?
Call tracking down to the source
Form and message tracking, every entry
Attribution: ads, SEO, Yelp, or direct
Synced with Google Analytics and ad accounts
One dashboard, not five tools
Lead tracking for home service campaigns
CRM SETUP

All your leads in one place

Every inquiry is captured and organized so you can manage your pipeline and follow up without losing opportunities.
WHAT’S INCLUDED?
CRM configured and ready day one
Centralized database, nothing lost in inboxes
Status tracking: new, contacted, booked
Simple pipeline built for busy owners
Every inquiry accessible from anywhere
CRM integration for home service business
AUTOMATIONS

Faster response, fewer missed leads

Every reply is written for the situation it's replying to. Missing a phone number, it asks. Comes in after hours, it says so. No opportunity sits waiting on a template.
WHAT’S INCLUDED?
Instant auto-response, day or night
AI drafts replies based on context
Email and SMS notifications, instantly
Automated follow-up until the lead responds
No missed jobs on a slow day
Automation workflow for home service business
ADVERTISING

Capture high-intent demand

Campaigns are built to reach homeowners actively searching for your services and turn that demand into inquiries.
WHAT’S INCLUDED?
Google / Meta Ads setup or full restructure
Yelp/Angi auto-reply, synced straight to CRM
High-intent keywords, not broad guesses
Ad copy matched to each service
Every call and form tracked back
Advertising flowchart for home service
WHY CONQRETE

Built differently.
On purpose.

Most agencies sell services. Conqrete builds you a system you own, built for home service businesses, that runs without you.
Capability
DIY
AGENCY
System & structure
Built specifically for home service businesses
Lead tracking from first click to booked job
CRM configured and ready from day one
Automated follow-up so no lead goes cold
OWNERSHIP & COST
You own the website and all data
Ad spend goes directly to your account
Fixed monthly fee, no hidden markups
HOW IT RUNS
Runs without daily owner involvement
Clear reporting on leads, cost, and results
Scales with you as you grow

A more predictable way to grow for

Roofing companies
General Contractors
Remodeling Companies
HVAC Companies
Plumbing Companies
Electrical Companies
Restoration Companies
Landscaping Services
Flooring Companies
Painting Companies
Roofing companies
General Contractors
Remodeling Companies
HVAC Companies
For businesses that want steady work, not just occasional projects.
Book a free call
PRICING & PACKAGES

More jobs. Less guessing.

Built for home service businesses. Same foundation every time: website, tracking, CRM, automation. Pick your size and we handle the rest.
Tier 1

Solo operator

You do the work, answer the calls, and close the jobs yourself. You need a system that captures every lead and follows up fast  without adding more to your plate.

$747

/month

+ $997 setup: your first 2–3 weeks, built and launched.
Book a free call
Good fit if: You're losing leads to a slow website or missed calls. This fixes the foundation so every inquiry is captured and you respond before a competitor does.
What's included
  • Professional website built to convert visitors into calls

  • Contact forms + call tracking so nothing slips through

  • CRM that puts every lead in one place, automatically

  • Instant notification when a new lead comes in

  • AI-drafted replies, so no message waits on a template

  • Google Analytics so you know where your leads come from

  • Monthly 30-min check-in to review what's working

  • Google Ads management

  • Landing page testing

  • Reputation management

Good fit if: You're losing leads to a slow website or missed calls. This fixes the foundation so every inquiry is captured and you respond before a competitor does.
Tier 2

Local business

You have a crew, you're doing good work, but leads are inconsistent. Some months are great, some are slow. You want a real system and you're ready to run ads to fill the gaps.

$1,297

/month

+ $1,497 setup: your first 2–3 weeks, built and launched.
Book a free call
Good fit if: You're ready to invest in paid traffic but want to make sure the leads actually turn into booked jobs. We build the funnel, run the ads, and track every dollar.
What's included
  • Everything in Solo Operator

  • Dedicated landing page built for your ad campaigns

  • Lead tracking by source, know what's actually working

  • Automated follow-up sequences so no lead goes cold

  • Ads management spend stays in your account

  • Yelp/Angi auto-reply synced straight to your CRM

  • 2 strategy calls per month

  • Full monthly performance report

  • Multi-location reporting

  • Review generation campaigns

Tier 3

Growing company

You're already running ads but the results are inconsistent. You're spending $5k to $20k/mo and you're not sure what's working. You need tighter management, better reporting, and someone who actually cares about your cost-per-lead.

$2,997

/month

+ $2,000 setup: your first 2–3 weeks, built and launched.
Book a free call
Good fit if: You're spending serious money on ads and not getting serious results. We take full ownership of campaign performance and you'll know exactly what's happening every week.
What's included
  • Everything in Local Business

  • Up to 3 campaign landing pages, each built to convert

  • Google Ads + Local Services Ads + Yelp Ads management

  • Ongoing keyword, bid, and ad creative optimization

  • Active review generation + reputation monitoring

  • Weekly performance reports. Real numbers every week

  • Dedicated Slack channel, direct access to your team

  • 4 calls per month: strategy, reporting, and optimization

  • Per-location segmented dashboards

Tier 4

Multi-location

You're operating across multiple locations with significant ad budgets. You need each location tracked separately, performance segmented, and a partner who treats your growth like a business problem, not a marketing task.

From $4,500

/month

Scope and pricing built around your locations and ad spend. No fixed menu.
Book a free call
Good fit if: You're past the "figuring it out" stage and need a growth partner who can operate at your scale. Scope and pricing are built around your locations and spend.
What's included
  • Everything in Growing Company

  • Separate website and landing pages per location

  • CRM segmented by location, leads never mixed up

  • Independent ad campaigns per market

  • Per-location performance dashboard

  • Review management across all locations

  • Dedicated account manager, one point of contact

  • Weekly calls + full quarterly strategy review

  • White-label reporting available for franchises

CUSTOMER STORIES

Real busines, surreal results

Paragon Roofing
Bay Area, CA
FIRST 90 DAYS
70
+
New leads
100
%
Automated response
95
%
Qualified leads
We’ve experienced an increase in inquiries from new customers. Their project management has been exceptional, with clear and consistent communication maintained through virtual meetings, email, and messaging platforms.
Lorenzo Villanueva
Office Manager at Paragon Roofing & Remodeling
Common questions

Everything you need to know

Clear answers on timing, cost, and expectations.
Book a free call

How long does it take to get started?

Most setups are completed within 2–3 weeks.

In the first week, we align on structure, services, and messaging. The following 1–2 weeks are focused on building the website, setting up tracking, and preparing everything for launch.

If ads are included, campaigns are typically launched shortly after the system is ready. From there, data starts coming in and we begin optimizing.

What ad budget do I need?

Most businesses start with $3,000–$5,000 per month in ad spend.

This depends on your market, competition, and service type. Higher-ticket services like roofing or remodeling often justify higher budgets because each job is worth more.

The goal is to generate enough qualified inquiries to consistently book work. Campaigns are structured around high-intent searches to make the most of your budget.

What kind of results can I expect?

Results vary by market, but the goal is to create a predictable flow of qualified inquiries.

Paid campaigns can start generating leads within the first few weeks. Performance improves over time as data is collected and campaigns are optimized.

What matters most is consistency and quality. The focus is on leads that turn into booked estimates and real jobs.

Do I need to manage anything myself?

No. Everything is set up to run as a system.

If you choose ongoing support, the setup, tracking, and campaigns are handled for you. Your role is to respond to leads, book estimates, and close jobs.

If you prefer to manage it yourself, the system is built to be simple and structured so you are not relying on guesswork.

What if I already have a website or ads running?

That is completely fine. We work with what you already have.

If your website performs well, we improve and optimize it. If it does not, we restructure it to convert better.

The same applies to ads. We refine what is working or rebuild campaigns with a clearer structure. The goal is to make everything work together as one system.

Get started

Book a free call

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